Many restaurants have been opened in Georgetown, but none has grown like Sweetgreen. Sweetgreen was found by Nathaniel Ru, Johnathan Neman, and Nicolas Jammet. It started as a local food court providing salad and many other delicious foods. Currently, it has grown to over 77 stores across six states.
Nathaniel Ru has been a key player in this growth and his determination to see the restaurant chain dominate the United States food market is unmatched.
Nathaniel and his friends decided to open the restaurant to improve the food quality that was lacking in the Georgetown. They wanted to offer clients highly delicious, eco-friendly, pocket-friendly and healthy food.
Before they started, they all had a plan of how they wanted their restaurant to work. They sourced funds from their parents who saw that their children had a viable idea which needed financial support. They set everything and finally opened the restaurant.
Nathaniel Ru and his partners set achievable goals, and they all believed in their ability. They sourced ingredients from certified organic farmers from different regions. This made sure that most of their products are of high quality and lacked chemical residues.
They ensured they paid farmers on time as that was a factor that can affect their business negatively if not done. Nathaniel Ru also made sure that all employees in the company were hand working and insisted on teamwork in food preparation and overall service delivery to clients.
In April 2009, these entrepreneurs got a bigger space in the middle of Washington. They had spent much and decided to open with the support of their investors. For the first two weeks, that store didn’t receive many customers as they expected. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork and Nathaniel Ru | Dynamic Dialogues
Therefore, Nathaniel had to think of how differently they can operate to promote Sweetgreen. They decided to start playing music outside the store every weekend. This was a great move, and customers began to come to the restaurant.
As a result, Sweetgreen has now grown significantly due to sustainability. In 2010 Nathaniel Ru and his partners found a music festival; Sweetlife that celebrates music, community as well as food.
The festival attracts over 20000 attendees, and it features musical artists, food from top chefs as well as farmers who do an excellent job in food production.
Nathaniel has been on the frontline making sure clients get the best services at their restaurant chains, and that makes clients come back now and then. They value customers and do things differently to meet their clients’ needs.