Brazil is one of the countries with the lowest rankings on ease of doing business. The main reasons for these low rankings are mainly bureaucracy and unfavorable policies. The statistics are according to the World Bank. However, Guilherme Paulus has defiled all these odds to become of one the most successful business people in Latin America and specifically Brazil. His journey has been long and each step in the four decades journey is full of hope for the millions of young people around the world.
Guilherme Paulus was born in 1949. Like millions of Brazilian children, he had a normal upbringing. His education, however, gave him another aspect of life that would change his life. His decision to pursue business administration in campus and later an internship at IBM prepared him for the entrepreneurial takeoff. The internship was however, the reason Paulus met his first business partner– Carlos Vicente Cerchiari.
Together with Cerchiari, they founded the first company specializing in selling Brazil as an ideal tourism destination-CVC Company. Budget constraints at the beginning made the company’s operations hard. However, the duo was courage and determined enough to be persistent. CVC company has been synonymous with growth and better customer care.
Guilherme Paulus is a solution provider. Before 2009, Paulus saw the need for more resources to improve the efficiency of CVC. He had two options; borrow through either commercial institutions or selling controlling shares of the company. He opted the latter. The $750 million deal with Carlyle Group gave CVC the needed capital to expand the business. The deal however left Guilherme Paulus with only 27% of total shares. The company would later go public, and this enabled the company to raise more money.
13 years ago, Paulus moved to the hospitality industry. GJP Hotels & Resorts, which is his brainchild, was a result of Paulus seeing the need of hospitality in Brazil. With a starting capital of $600 million, the hotels have been the trendsetter in the growing hospitality industry. Just like CVC, Paulus has managed the GJP Hotels & Resorts to what is today; 3,000 rooms and more than 14 hotels.
Apart from Guilherme Paulus being a household name in the Latin America tourism sector, he believes in giving back to the Brazilian society. He has sponsored different projects in the recent past all aiming at mentorship and introducing the young Brazilians to the world of investment. Some of the projects include Dr. Klaide Care, PIET, and Alfasol-Solidarity Literacy.
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