Kate Hudson, well known actress, launched Flabletics in 2013. She has always been a workout fanatic and wanted to start a business in fashion. Hence, Flabetics a line of workout clothing that is versatile, colorful and styled for every woman.
She has succeeded in online fashion sales even competing with the 20% of fashion e-commerce that Amazon holds. She does this with a formula that lets you be an individual in your tastes along with the convenience of having a membership with a strong company. This combination of brand recognition, strong customer service and knowing what the modern day consumer values has brought her company to a $250 million dollar business in just three years.
Flabletics is using what is called reverse showrooming which means instead of customers browsing in retail stores and then shopping online for lower costs, Flabletics opened stores so that customers can browse products in person. As much as 30% – 50% of them are already members online with Flabetics and many more customers become members after browsing the brick and mortar stores. Another unique result of the stores is that when someone tries on an item it goes into their online shopping cart as well. This allows the modern consumer to make their purchase in the store at the time or online, whichever they prefer.
Flabletics has a monthly membership, if you choose to purchase a VIP membership then you can save up to 50% off of the regular pricing of items. Also, with the VIP membership outfits are chosen for you each month based on the results of the Lifestyle Quiz you can take online.
The styles and quality of Flabetics is very good. You have a wide selection of styles and colors, from solids to patterns, along with fun cutouts and sheer fabrics. As for quality, the leggings hold their shape, compression and colors. They are also thick enough that you will not have see through issues. The tops are a soft comfortable fabric.