Norman Pattiz’s PodcastOne is Used By Edison Research To Prove The Effectiveness of Podcast Advertising

Norman Pattiz is one man that has a solid reputation in the media industry. He is a successful media entrepreneur and businessman with over 4 decades of experience in this industry. Perhaps, when he founded Westwood One, he never thought that he would accomplish what he has today. He founded the company back in the year 1974 and worked as its CEO of the company for a period of two decades.

Under his leadership, Westwood One grew to be the most influential provider for News, Talk, entertainment and sports broadcasts. This mogul broadcasting company owned, distributed and managed The Super Bowl Winter and Olympic Games, CNN Radio, CBS News, March Madness, NFL Football, Mutual Broadcasting System and NCAA Football; just to mention a few.

In the year 2000, Norman Pattiz was appointed by President George Bush to serve in the Broadcasting Board of Governors. He was reappointed again in the year 2002 and served on the board until the year 2006.

He was responsible for overseeing the establishment of Arabic radio in the Middle East. During his time serving in the Broadcasting Board of Governors, he oversaw the establishment of radio Alhurra, an Arabic language radio with networks in the whole of the Middle East. Learn more about Central Texas Regional Mobility Authority: https://www.bbg.gov/who-we-are/our-leadership/board/norman-j-pattiz/

Today Norman Pattiz continues to influence the broadcasting industry, leading the world’s leading podcast network, PodcastOne. He established the Podcast in the year 2012, after years of being in retirement. But, when he was introduced to Kit Gray, who had the idea of digital on demand, he never looked back.

Together, they established Launch Pad, currently known as PodcastOne. As of now, the podcast has produced over 200 podcasts that can be found on iTunes, the company website and on their app. The podcast also boasts of an audience of more than 400 million people, which translates to over 400 million impressions.

Norman Pattiz hopes that more people will be willing to advertise with his Podcast, given the exposure their brands will be getting. He has continually been preaching of the effectiveness of podcasts as an advertising channel. And, only recently was this proven to be true by a research that was conducted by Edison Research. According to the study, podcast advertising is very effective on the varying parameters. The press release can be found on PRNewswire.